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Did you know
Fries are the #1 seller on-premise, but #6 in delivery?
Fries are ordered less frequently with delivery and takeout due to sogginess which happens with travel time to the customer’s door.
This means you are missing out on off-premise sales of your most popular, high margin, low-cost menu item.
 
80%
of consumers agree their delivery order would always include fries if they arrived crispy and hot​​​
Source: McCain Qualitative Consumer Study, August 2018
So how can you serve your most profitable side with confidence, no matter where your food is enjoyed?
 
Enter NEW McCain SureCrisp™, a fry that holds its crispness for over 30 minutes 1. Perfect for delivery, McCain SureCrisp™ fries are made to maintain restaurant quality crispness from your kitchen to your customer’s door.
JUST ONE FRY FOR ALL YOUR NEEDS!
Find your distributor code
 
Coming Soon
Driving Demand To You
We’re reaching consumers with an ad campaign to drive customers through 3rd party delivery services right to you.
LAUNCH SUPPORT
CREATING AWARENESS
 
Billboards
 
Social
 
Digital
 
Paid Search
 
Surecrisp.com
 
Large Venue Sampling
DRIVING DEMAND
Third-Party Delivery Partners
Awareness tactics will drive consumers to various online food delivery services.
INCREASE SALES
McCain ​SureCrisp™ Operators
Participating Operators will be highlighted in third-party delivery apps, driving direct sales.
Don’t Miss Out
Now is the time to increase off-premise sales of your most popular, high margin, low-cost menu items to help offset incremental delivery costs.
Find your distributor code
1 Claims based on McCain® Proprietary Quantitative Consumer Research, conducted by a third party in October 2018. Consumers tested were 18-54 years old in four cities in California, Illinois, New York and Texas who consider themselves regular users of fries in restaurants. Products tested were 3/8” (cooked measurement) straight cut fries for both McCain® SureCrispTM and US nationally branded clear coat competitors in a blind tasting. All items were prepared in accordance with manufacturer’s cooking instructions. Testing scenarios were 5 minutes out of a fryer, 20 minutes off heat on a plate, and 30 minutes off heat in a delivery setting (product in a fry sleeve, placed in a paper bag inside a closed insulated bag). Conditions for actual delivery vary by delivery driver protocol, distance, and climate.​​​​​​​​​​​
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